Mihara Yasuhiro is first interested, while he is still a student, in the manufacture of shoes, and created the Miharayasuhiro brand, in 1997, once his studies are finished. His inventiveness in the field is noticed, so that he launched a few years later in the garment. Son of painter, Yasuhiro was very early marked by culture, painting, design but it was above all his innate passion for cubism and the dada that influenced him. Since the launch of its brand almost 20 years ago, this lone wolf has always wanted its pieces to tell a story, subtly, by a system of deconstruction / reconstruction, even pushing its concept until those who follow it continue to personalize their clothes themselves.