Premiata was born in 1990 by the will of Graziani Mazza, a desire for freedom, absolute. This freedom in creation is reflected in every pair of shoes it produces. It is with great respect for tradition that he revisits the classics, made in Italy, always with an innate sense of lag. In 1999, he tackled the inescapable Oxfords, classics among the classics, reinterpreted... without laces. Today, they are iconic pieces of the Premiata wardrobe, and an example of what the encounter between tradition and modernity can do when it is initiated with lightness.Its lush range of sneakers meets the same requirement as that used to create the line of leather city shoes, sophisticated but never taking itself seriously.