It was founded in 2006 by Italian designer Maurizio Amadei. Its aesthetics focus on the structure and minimal use of the seams. The bags are mounted in one piece, and the leathers used in the manufacture of the shoes are processed and cut in such a way that they look like second skins.
Each piece designed by the Rome native designer is charged with telluric energy, the silhouette is natural and magnetic. And as a mystical symbol, the "O" marks each creation of Maurizio Amadei, who made it his signature.