The good life
Founded in 1925 by Adele and Edoardo Fendi, the Rome-based Maison first specialized in leatherwork, before creating a sophisticated, Italian and elegant look.
Paola, Anna, Franca, Carla and Alda, the five Fendi daughters, took over the management in 1946 and gave new impetus to the first collections, thanks to fur. Karl Lagerfeld joined the house in 1965 and continues to be its artistic director to this day. In 1977, the house saw the launch of its ready-to-wear line. Since 1994, Silvia Venturini Fendi, the granddaughter, has joined the team as Creative Director of the Men and Accessories lines. She created the now legendary “baguette” bag.
Faithful to the Eternal City and its symbols, of which it is now a part, Maison Fendi participated in the restoration of the Trevi Fountain - on which it organized its Fall / Winter 2016 couture show, celebrating the 90th anniversary of the house. .