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Be Positive is a made in Italy footwear brand, created in 1995 by Ubaldo Malvestiti from Emudesign. Be Positive was born out of the desire to revolutionize sneaker habits, to create shoes that are not only reserved for sporting activity but designed to accompany those who wear them on a daily basis. Be Positive is now synonymous with the marriage between urban style and sportswear, for example by combining a rubber sole with a leather upper.