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Fashion squared
07A is a brand founded in 2014 by Sinisa Dragoljovic, and offers a conceptual approach to clothing.
Each piece is materialized in a geometric form, square, circle, triangle, rectangle. In two dimensions when placed on a flat surface, it takes on its full scope when worn. 07A garments, 100% made in Italy, are produced using high technologies, such as lasers or ultrasonic welding, highlighting their flatness and geometric shape.
Sinisa Dragoljovic is a Serbian designer. After growing up in Germany, he studied fashion in Milan. At the beginning of the 90s, he experimented with geometric shapes and flat constructions which quickly became a constant in his work. Dragoljovic avoids using any traditional know-how when it comes to clothing design. His approach is comparable to that of a graphic designer, or even an industrial designer.