Rokh is a brand founded by Rok Hwang. The Korean designer emphasizes the natural allure of a body, the attitude of a personality, assertive, raw and sensual, with that relaxation and candor typical of youth. Worked directly on the body, his creations combine refinement and deconstruction and are thought out outside the usual trend patterns, inspired by everyday life, the transversal, the universal.
Rok Hwang grew up in Austin, Texas. After his stint at Central Saint Martins, from which he graduated in 2010, he joined Céline as a ready-to-wear designer under the direction of Phoebe Philo.