Premiata was created in 1990 by Graziani Mazza's desire for absolute freedom. This freedom in creation is reflected in each pair of shoes he produces. It is with great respect for tradition that he revisits the classics, made in Italy, always with an innate sense of offbeatness. In 1999, he tackled the inevitable Oxfords, classics among classics, reinterpreted... without laces. Today, they are iconic pieces of the Premiata wardrobe, and an example of what can be achieved when tradition and modernity meet in a light-hearted way. Its range of sneakers, luxuriant, meets the same requirement as the one implemented to create the line of city shoes in leather, sophisticated but never taking itself seriously.