An alumnus of the London College of Fashion, Sandra Sandor launched Nanushka in 2007, naming it after her own nickname. With a jovial, easy-going design, spiced up with references to the founder's Budapest origins, the brand propelled itself to the forefront of innovative womenswear, after a decade as the Hungarian capital's best-kept secret. Designers Sandor and Baldaszti are now making a similar foray into menswear. Thus, the Nanushka persona dons masculinized versions of the brand's key pieces, such as the Alamo coat and the quilted, hooded Vegan Hide leather jacket. A range of bohemian knitwear, tops and shirts are adorned with 1970s-style prints, while double-breasted coats and blazers take on a classic look. True to its maxim of sustainability, the line features materials carefully selected according to their origin and expert tailoring.