Charaf Tajer, the brand's creator, has succeeded in taking the fashion world on a journey with his exotic collections. Under Casablanca's acidic silk, the designer imagines sunny silhouettes that evoke the summer of his childhood.
A personal, diversified brand that perfectly reflects the designer's identity, through which he is not afraid to assert his dual Franco-Moroccan culture. But also his globe-trotting side, which he conveys in his fashion shows that take you to the 4 corners of the world.
"Casablanca", which inspires him daily, is also the city of love, since it pays tribute to the Moroccan city where his parents fell in love while working together in a sewing workshop.
This is how he transmits his values during his fashion shows, unveiling authentic pieces loaded with stories, blending solar energy and original silhouettes. More than an invitation to travel, the designer invites you to dream by sharing his imaginary universe, where light and joie de vivre prevail.
As for the brand's DNA, the designer has opted for a dreamlike style he calls "Granny Gangsters", blending the collection's flagship piece: cashmere terry tracksuits with edgier pieces.
An audacious, offbeat style that reflects the codes and values of the scouting world, where he has easily made his mark.