Yohji Yamamoto
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Timeless black
An avant-garde and rigorous designer, Yohji Yamamoto is known for his love of black, clean lines and asymmetrical cuts.
He launched his eponymous brand in 1971, in Tokyo, before doing his first Parisian fashion show ten years later, in the Cour Carrée of the Louvre Museum.
The Japanese designer impresses and breaks with the fashion of the 80s by presenting a radical aesthetic, sober but imbued with poetry, questioning the relationship between body, space and clothing - like Rei Kawakubo, creator of Comme des Garçons and other figure of the avant-garde - with which he was for a time in touch. Instigator of the anti-fashion movement, and connoisseur of the history of clothing, Yamamoto questions the sensuality of women, questioning the very notion of beauty. He imagines for her a male wardrobe, evokes her body rather than showing it, deconstructs and reconstructs her pieces.
His creative approach is as intellectual as it is artisanal. Yohji Yamamoto transcends genres, eras and has always redefined the classics. The clothes he creates are made to last, free from the constraints of the ephemeral and trends, making him an "architect of time".