Created by Chaz Jordan, Ih Nom Uh Nit is a brand, established between Paris and Los Angeles. Since 2015, Ih Nom Uh Nit has won over celebrities, including the demanding Jared Leto, with a clever mix of streetwear casual and luxury. The jeans are associated with pearls, sublimated by clear lines and a clean design, and luminous monochromatic tones, ranging from white to gray to olive. More than a clothing brand, Ih Nom Uh Nit is rethinking the lifestyle with, in particular, lines of perfumes, jewelry and furniture.