The boutique on rue Hérold is a real cabinet of curiosities. The best kept secret in the world of luxury is hidden in the former stables of an 18th century mansion: Leclaireur Hérold, just a stone's throw from the Place des Victoires. The most atypical fashion space in Paris gathers a limited selection of designers where rarity, integrity and confidentiality merge and offer a unique look at fashion, a look unique to Leclaireur. The idea of such a place was born from a desire to move away from the usual marketing practices, in order to create a place conducive to exploration and discovery, in an intimate and friendly universe.

This place hosts a high-tech kitchen, coupled with a table that can accommodate up to 30 guests. Designed in collaboration with the company headed by Roland Szélé, Espèces d'espaces, the rue Hérold kitchen offers a space for some of the most talented culinary artists to indulge their art. No matter what the occasion - house events, client receptions or private dinners - the Leclaireur Hérold kitchen is a place to be.

The space of the rue de Sévigné, in the heart of the marsh, is a work of art in itself.
Jointly created with the Belgian artist Arne Quinze.

A luminous antechamber serves as a setting for a collection of niche fragrances, inviting visitors to leave the sounds and distractions of the street behind, while exhilarating their senses. Upon entering the main room, visitors discover a unique environment: two tons of wooden boards are erected in a complex and organic architecture, and 147 screens offer as many surprises.

Hidden behind moving walls, blurring the lines between illusion and reality, are avant-garde brands such as Coperni, Rave Review, as well as eco-responsible brands such as Benjamin Benmoyal.