"Let us sell our soul only for heaven

Created in 2013, the brand contemporary French-Canadian brand 3. Paradis is known forits unique mix of streetwear and luxury.Drawing his inspiration from the hip hop and street subcultures of the 80s and 90s, artistic designer Emeric Tchatchoua infuses a casual aesthetic with a high-end touch. 

The designer is inspired by life and its complexity, its challenges and how we can overcome ourselves to become better. 

What could be more coherent for this new capsule than to partner with the brand Levi's, which advocates the same values? 

Since 1873, Levi's has been revolutionizing ready-to-wear with its original and avant-garde pieces, originally designed for American workers. These pieces have progressively become the uniform of change. Miners, ranchers, rebels, rock stars, presidents and ordinary men and women all wore these pieces, which became part of everyone's daily life. 

3.paradiseconveys a message of freedom, hope and universalism. 

This message is materialized through the language of symbols that has come to define the brand's visual signature. 

A visual signature that soon became revisit the iconic models of the brand. Levis. 

From jeans, jackets, shirts the contemporary brand has left its mark. 

For a few months now, the two brands have been working together to present a new collaborative capsule offering exciting and timeless pieces. 

This capsule speaks of freedom and self-expression. Two very strong values that punctuate the collections of both houses.