Johanna Parv is an Estonian-born women's clothing and accessories designer based in London. She established her eponymous brand after graduating from Central Saint Martins' MA Fashion course in 2020. The Isabella Blow Foundation Fellow, has worked as a design assistant at Balenciaga and Christian Dior, but also as an accessories designer at Burberry and a designer at Soar Running.
"Professional women riding their bikes on busy city streets" are the muses of the tailored garments, designed with a functional elegance unmatched by contemporary luxury and performance wear.
