Founded in 1961, Yves Saint Laurent was the first fashion house to launch the concept of luxury ready-to-wear in 1966 by creating the "Saint Laurent Rive Gauche" line, synonymous with youth and freedom. This change represented a crucial first step in the modernization of fashion and revolutionized the socio-cultural landscape.
Over the years, the House's revolutionary styles have become emblematic cultural and artistic references and its Founder, fashion designer Yves Saint Laurent, has established himself as one of the major designers of the twentieth century.
A member of the Kering Group, the Maison has remained true to its identity and continues to position itself at the forefront of fashion. Under the creative direction of Anthony Vaccarello since April 2016, the Maison now offers a full range of women's and men's ready-to-wear items, leather goods, shoes, jewelry and glasses. It also has a strong presence, through a licensing agreement, in the perfume and cosmetics sector.