Premiata was born in 1990 by the will of Graziani Mazza, a desire for absolute freedom. This creative freedom is reflected in every pair of shoes he produces. It is with great respect for tradition that he revisits the classics, made in Italy, always with an innate sense of offset. In 1999, he tackled the unmissable Oxfords, classics among classics, reinterpreted… without laces. Today, they are iconic pieces in the Premiata wardrobe, and an example of what the meeting between tradition and modernity can give when initiated lightly.Its range of lush sneakers meets the same requirements as that implemented to create the line of leather city shoes, sophisticated but never taking itself seriously.