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With its Péro brand, Aneeth Arora brings East and West closer together.
Inspired by international aesthetics and trends, she recreates them using local means. Transforming fashion into a bridge connecting people, she imagines a woman as comfortable on the streets of Paris as in New Delhi.
In Marwari, the dialect of Rajasthan, Pero means "carry."
Aneeth Arora's vision earned her the Marie Claire Prize for Ecological Fashion in 2012.