Like Boys Play is the basic line of CDG.Its emblematic logo, a red heart with two eyes wide open, has the work ofNew York artist Filip Pagowski.
Designer Rei Kawakubo is the figurehead of Comme des Garçons.Born in 1942, she started as a freelance stylist, before launching her own brand in 1973 and opening a boutique in Tokyo. In 1981, she presented one of her collections in Paris, at the Intercontinental Hotel, and aroused controversy and admiration with deconstructed pieces. Often described as "anti-fashion", like that of Yohji Yamamoto, the Comme des Garçons style is halfway between the avant-garde and the modern. It appeals to those who like to display a marked, original style, playing on constructions and brain shapes. Martin Margiela, Junya Watanabe, Ann Demeulemeester and Helmut Lang often cited Rei Kawakubo as among the personalities who had inspired them the most.