Under the direction of Burton, the house offers collections acclaimed by criticism that combine secular know-how at an innovative and avant-garde perspective. The in-depth knowledge of British history as well as a deep respect for nature are integral parts of the house, influencing geographically localized creations as well as carefully made ready-to-wear. The iconic and easily recognizable elements of the brand adorn its various collections in a blatant way, while the esoteric references signed Burton retain their elusive appearance. The McQueen claw continues to update its unclassifiable heritage by juxtaposing contrasts: fragility and strength, tradition and modernity, fluidity and rigidity. By honoring the eponymous creator of the brand, Sarah Burton was able to seal Alexander McQueen's place among the big names in modern British haute couture.