Re:Style started as a unisex fashion capsule by the South Korean Hyundai Motor Company using upcycled materials from their automobile waste. This season, introducing six limited edition pieces available starting today, the goal being to repurpose their waste into functional garments, giving their raw materials a second life. Exclusively sold at LECLAIREUR for a limited time only.
Soft sweatshirts, luxurious hoodies, ultra-light shorts, jogger pants with the perfect fit. You would never guess the yarn is made from sugar cane, corn and recycled transparent PET bottles.
Even less having airbags and seat belts as embellishments onto each piece. Clothing created from ecological and recycled materials and fabrics from the IONIQ 5 electric crossover.
With Shudu (@shudu.gram) as the first virtual model and ambassador to the project the full collection will be split between BOONTHESHOP in Seoul and LECLAIREUR in Paris, presenting different styles according to each store. 80% of the proceeds will be donated to Emmaus.