Moncler "Genius : 8 great designers, a different vision to discover each month throughout the Fall/Winter 2018 season. The goal? To reinterpret the famous signature of the Italian brand, and give Moncler a more arty, modern aesthetic, anchored in its time.
Japanese designer Hiroshi Fujiwara opens the ball this month with Moncler Fragment, followed by Black Kei Ninomiya, Craig Green, Karl Templer with Moncler 1952, Simone Rocha, Francesco Ragazzi with Moncler Palm Angels, Pierpaolo Piccioli, and Sandro Mandrino with Moncler Grenoble.
Moncler Fragment opens the season with a first collection of subtle designs and clean lines. Hiroshi Fujiwara offers us a collection inspired by music, grunge in particular, he went to live in London very young, in the early 80s, in the middle of the punk period. It is therefore in simplicity that the Moncler down jackets come in red, white or blue, while the denim jackets include a down jacket detail on the shoulders. Military jackets, gabardines and teddies evoke Fujiwara's special relationship with music, highlighted by the "Backstage" print on the back of some pieces.
Considered the godfather of Japanese streetwear, Hiroshi Fujiwara is also a musician and producer, and was also a leading hip hop DJ in the 90s. The Japanese designer has a solid reputation in the fashion world, which led him to collaborate with Nike and Levi's, before signing with Moncler and releasing this first drop Moncler Fragment.